New Construction vs. Resale in Franklin & Mt. Juliet — Here's What the Numbers Actually Say
New Construction vs. Resale in Franklin & Mt. Juliet — Here's What the Numbers Actually Say
The answer is more nuanced than most people expect.
Here's the real data:
🏗️ Franklin — New Construction
Median price: $1.25M | $409/sq ft | Represents 17% of the market
Builder incentives and warranty protection — but a significant premium over resale.
🏡 Franklin — Resale
Median price: $850K | ↑ 4.6% YoY | ~90 days on market
More negotiating room than buyers have had in years — and $400K less than new construction.
🏗️ Mt. Juliet — New Construction
Median listing: $600K | $237/sq ft | 203 active listings
Nearly price-equivalent to resale, which means builder incentives become the deciding factor.
🏡 Mt. Juliet — Resale
Median price: $597K | Flat YoY | ~112 days on market
Real buyer leverage right now, especially on price and repairs.
The incentive advantage buyers are missing:
Builders across both markets are offering rate buydowns that can get you into the mid-5% range — saving roughly $100+/month compared to a standard resale mortgage. That's real money over 30 years.
The bottom line: In Mt. Juliet, new and resale are nearly identical in price — so builder incentives tip the scales. In Franklin, resale saves you $400K+ upfront, but new construction delivers warranty protection and modern finishes that older homes can't match.
Neither is universally better.
It depends on your timeline, budget, and priorities and that's exactly what I help buyers sort through.